The Home Kings Will Start Serving Filipino Households


For a long time, Filipinos have depended on the reliable handyman for house-maintenance jobs such as leaking faucet, clogged drainage and busted electrical wiring. However, relying on the neighborhood handyman or repair man has several drawbacks, including the absence of warranty, dependability and quality.

With the entry of Home Kings in the Philippines market, Filipinos will now experience professional and the most-comprehensive home-service maintenance provider in the country. To make it more convenient to customers, Home Kings can provide supplies and consumables.

Jeffrey Sosa, President and Chief Executive Officer of SosaJB Property Management Corp. (SPMC), says the formation of Home Kings is aimed to give professional and competent touch to home maintenance to the Filipino homeowners. Sosa has a thorough knowledge in the maintenance business as he founded SPMC. Under Sosa’s vision and guidance, SPMC has grown its client portfolio with repeat business and referrals. Further, SPMC expanded its property administration and maintenance, and engineering and technical-services operation on a nationwide scale. The company has an office in Dubai with a 100-percent Filipino work force in line with the goal of providing employment to skilled Filipinos. Further, SPMC also has a business partner engaged in building maintenance.

“With the establishment of Home Kings, we seek to bring the same quality of SPMC to the Filipino homeowners,” Sosa says in a recent interview with the BusinessMirror.

Home Kings will be launched on March 27 SMX Convention Center, SM Aura Premier in Bonifacio Global City.

Jemelle Felize S. Pastor, Vice President for Client Services and Development, assures Home Kings will deliver quality service like the parent company because it is manned by professional workers who can respond to the job. “Home Kings wants to educate and professionalize the market by being proactive in doing preventive maintenance in several parts of their homes,” says Jemelle, the second among the three daughters of Sosa.

Kristina Feliz M. Sosa-Cayetano, Vice President for Corporate Affairs, says it will be more economical in the long run to avail of Home Kings’s services because this spares home owners from spending a higher amount in the future when problems become undetected. “We are the total home-maintenance solution because we can provide the services and we understand the household needs of the Filipinos,” says Kristina, the youngest daughter in the Sosa family.

Home Kings offers air-condition maintenance, home cleaning, plumbing and sanitary maintenance and electrical-system maintenance. Further, it provides additional services such as carpet, furniture or mattress shampoo, home carpentry works, cockroach, mosquito and rat control, termite control, free assessment of home improvements and move-in cleaning service.

“It is equipped with an engineering department and managed by very efficient and competent managers,” Jemelle says.

Home Kings will bring the same commitment and professionalism to customers just like what SPMC did. Home Kings is the only comprehensive and professional home-maintenance group in the country.

“I guess it took so long to develop the product because we have to be ready. If we’re not prepared, we will not dive into this business. We don’t like plan B,” Jemelle remarks.

Sosa says Home Kings will initially serve the Metro Manila market.

Jemelle and Kristina say working in the family business is not alien to them because their father used to bring them to the office when they were younger. “We grew up with the business. I think the reason we didn’t enroll in the right courses in college because we were both in denial that we will be later working in the family business,” Jemelle quips.

Jemelle started to work with the business in 2006 as an all-around administrative assistant. Kristina worked with other companies before working with the family business to get the feel of working outside the family business. She joined the company in 2009 and worked initially as human resource administration assistant

“Our exposure was good training for us. It taught us all the aspects of the business. Nobody can give us the run-around,” Jemelle points out.

Just like SPMC, Home Kings also seeks to provide jobs to the skilled technicians. Further, the Sosa family is an equal-opportunity employer as it hires qualified people with disabilities. “By giving them employment opportunities, we give them self-esteem and help them to become productive citizens of the society,” Sosa says.

“Although we get some tax exemptions by employing the handicapped, we don’t claim it because it’s part of our social obligation,” Jemelle says.

Jemmelle says growing the business for Home Kings is not difficult because SPMC has developed an excellent track record in property management and the network of satisfied clients. “Our dad has also crafted a sterling reputation in property management” Jemelle says.

At the same time, Jemelle says this will be matched by 101-percent commitment of the company in delivering the services promised to the client.

Sosa says they have to learn not only in managing the prospects but the business dimension as well. “You have to manage not just the asset but the entire business because the condominium is corporation by nature,” Sosa says.

“We have to learn these things because in this industry it’s everything architectural, electrical, mechanical, chemical, civil, even accounting, housekeeping and security,” Jemelle adds.


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